Strategy & Tragedy: CEO Stories with Steph Melodia

Strategy & Tragedy: CEO Stories with Steph Melodia is the fresh business podcast for today’s entrepreneur. Hosted by UK Top 20 Female Founder, Stephanie Melodia, Strategy & Tragedy spotlights the most interesting founder stories - featuring the good, the bad, and the ugly of building a business. With the purpose to inspire and educate entrepreneurs, guests also include subject matter experts such as top business strategists or investors to help arm founders with the knowledge to succeed in business.

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Episodes

4 days ago

Access special perks on Patreon: https://www.patreon.com/user?u=108229517
 
Liv Ferdi is the Co-Founder of TRIP, the UK’s number 1, best selling CBD drinks brand stocked in 25,000 stores around the UK including the likes of Selfridges, Ocado, Boots, Planet Organic, Harrods… Also in chains like The Ivy, Brewdog, Leon, Benugo, AND is the exclusive CBD supplier to Soho House!
TRIP holds 88% UK market share, has raised £10M in external investment and hired a team of 50 staff!Tune in to hear about:
💛 The benefit of coming in from the outside - from Liv's career in corporate legal to FMCG founder and the advantage of fresh perspectives💛 How to win in becoming *category-defining* - even when you’re not the first💛 How TRIP overcame performance marketing challenges as a CBD brand💛 Building a 'cool' brand that respects the customer 💛 Cultivating an authentic, mission-driven business💛 PLUS Strategy & Tragedy exclusive new announcement!
Get 20% off your TRIP order with the S&T podcast code: TRIPCALM20 Shop online here: https://drink-trip.com/collections/all or in-store at various retailers
Want more?
 
Follow Steph:
🤍 Instagram: https://www.instagram.com/stephmelodia/
🤍 LinkedIn: https://www.linkedin.com/in/stephaniemelodia/
 
🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/videos
 
🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517
 
🎧 Don't forget to subscribe, rate, review, and share with a friend!

Wednesday Jun 05, 2024

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Emily is the Founder of Untangle, the go-to app for all of life's hard events. From sorting the mess of paperwork after a bereavement, to finding a community of other grief-stricken individuals, Untangle is there to help everyone get through the tough times. Featured in the Evening Standard and boasting <500k followers, Untangle is going from strength to strength as they now embark their new crowdfunding campaign.
But of course, it wasn't always that successful... In this episode, Steph and Emily discuss:
 
👼 Building a business around lived experience vs the market opportunity 👼 The validation process and data-driven tests along the way👼 Emily's accelerator experience and reason for choosing Zinc👼 Decision-making around tech stack for new startup (hint: Emily went with OTS)👼 Finding PMF (product-market fit)
 
Untangle is crowdfunding! Get in on the action here: https://untanglegrief.com/coowners-club/
 
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Want more?
 
Follow Steph:
🤍 Instagram: https://www.instagram.com/stephmelodia/
🤍 LinkedIn: https://www.linkedin.com/in/stephaniemelodia/
 
🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/videos
 
🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517
 
🎧 Don't forget to subscribe, rate, review, and share with a friend! 

Monday Jun 03, 2024

En este episodio especial, Stephanie Melodia reflexiona en las varias conversaciones con empresarios de los últimos 20 episodios.
 
Escucha para descubrir las TOP lecciones del empresarialismo!
 
(¿Puedes adivinar cuales son?)
 
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'Estrategía y tragedía' es el podcast de Stephanie Melodia, orador y fundadora Top 20 en el Reino Unido, donde entrevista empresarios, inversores, y expertos relacionados al mundo de startups. El propósito fundamental de este show es compartir las mayores lecciones de los grandes errores que otros han cometido - otros que están en unos pasos mas adelante de ti - para que puedes aprender de ellos, y tener la mayor posibilidad de éxito con tu negocio.
También esperamos que puedes encontrar inspiración de estas anécdotas, y terminar los episodios sintiendo que tu vision es completamente posible realizar.
 
Quieres más? Sigue Steph en las redes:
 
🤍 Instagram: https://www.instagram.com/stephmelodia/
🤍 LinkedIn: https://www.linkedin.com/in/stephaniemelodia/
 
🎬 Ve el episodio en YouTube: https://www.youtube.com/@stephmelodia/videos
 
🙏🏼 Apoya el podcast con Patreon: https://www.patreon.com/user?u=108229517
 
🎧 No olvides en subscribir y compartir con tu amigo empresarial!

Wednesday May 29, 2024

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Stephanie Melodia founded Bloom, an award-winning marketing consultancy, in London of 2017.
Last summer, she announced the closure of her successful business, and - in this episode - she recounts what happened, and reflects on what went right, and what went wrong.
 
(After all, Strategy & Tragedy is about sharing *both* the highs and lows of business, the reality behind closed doors, the ugly truth behind the glossy veneer, and - most crucially - the lessons learnt from the experience. None of this is to put anyone off entrepreneurship, instead it's about empowering early-stage entrepreneurs to go in with eyes & ears wide open, learning from other people's mistakes who are a few steps ahead of you. Tune into Episode ZERO to hear more!)
 
What you'll learn in this solo episode:
🥀 What led Steph to ultimately close the Bloom chapter🥀 Top 10 business lessons - 5 things that worked + 5 things that didn’t 🥀 Being "allergic" to stagnation, the concept of control, and importance of progress🥀 The importance of carrying out a “pre-mortem” exercise on your own business. 🥀 Embracing a portfolio career post-Bloom
 
I'd LOVE to know, what resonated most with you here? Join the conversation: 
Follow Steph on social media:
🤍 Instagram: https://www.instagram.com/stephmelodia/
🤍 LinkedIn: https://www.linkedin.com/in/stephaniemelodia/
 
🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/videos
 
🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517
 
🎧 Don't forget to subscribe, rate, review, and share with a friend!

Wednesday May 22, 2024

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Justin Fitzpatrick, the co-Founder & ex-CEO of Duedil, now FullCircl post-merger. Justin is now Founder of Outpost Advisors, the firm that helps PE- & VC-backed B2B software companies accelerate profitability.
 
In this episode, Justin and Steph discuss:
👉 The unexpected way Justin met his co-founder 👉 Key lessons learnt from scaling the B2B SaaS DueDil, which raised a combined $53.4 million in funding across 11 rounds👉  Evolving B2B SaaS growth strategies - including 'slowing down to speed up' and overcoming painfully long buying cycles with enterprise clients👉 The importance of UI and investing in your product👉 The "wildcard" choice of Justin's university degree (tune into find out what he majored in!) and how it's helped him now👉 The importance of value proposition refinement when it comes to effective business development.
Are you a leader at a B2B software company curious to learn more about boosting profitability? Connect with Justin here: https://www.linkedin.com/in/justin-fitzpatrick-83a783/
 
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Want more?
 
Follow Steph:
 
🤍 Instagram: https://www.instagram.com/stephmelodia/
🤍 LinkedIn: https://www.linkedin.com/in/stephaniemelodia/
 
🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/videos
 
🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517
 
🎧 Don't forget to subscribe, rate, review, and share with a friend!

Wednesday May 15, 2024

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Maya Raichoora, the CEO and Co-Founder of Remap Mental Fitness, who envisions a world where mental fitness is as common as physical fitness. She helps CEOs, athletes & performers become the top 1% in their field through the power of visualisation.
 
Tune in for an interactive visualisation exercise and all of the below...
 
🧠 MAYA'S STORY:
✨ From being diagnosed with ulcerative colitis to being the most healthy and confident she’s ever been
✨ Self-confidence as a young brown woman without formal qualifications
✨ Her philosophy around 'compassionate discipline'
 
🧠 SCIENCE:
✨ The neuroscience behind visualisation
✨ Study examples in sport
 
🧠 RISKS:
✨ The difference between 'being confident' and 'having confidence'
✨ Avoid breaking promises to yourself at all costs!
✨ The trap of falling into victimhood
 
🧠 PRACTICAL TIPS:
✨ How to make space to practise visualisation
✨ How *detachment* to your current state can help achieve your desired identity
✨ Physical behaviours: look people in the eye, pause before you speak, stand a little taller
✨ Treat your time as valuable currency
 
Discover more here: https://www.remapmentalfitness.com/
 
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Want more?
 
Follow Steph:
🤍 Instagram: https://www.instagram.com/stephmelodia/
🤍 LinkedIn: https://www.linkedin.com/in/stephaniemelodia/
 
🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/videos
 
🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517
 
🎧 Don't forget to subscribe, rate, review, and share with a friend!

Wednesday May 08, 2024

Access special perks on Patreon: https://www.patreon.com/user?u=108229517
 
Farhan Lalji is the Founder & General Partner of LTV Capital, a platform for emerging managers & investors in world-changing ventures. He is also a Teaching Fellow at London Business School and Entrepreneur in Residence at King’s College.
 
In this episode, Steph and Farhan discuss:
 
📈 The UK as a player on the global stage
📈 Thoughts on venture capital scout networks (and who’s doing well)
📈 When his business got acquired *during* a crowdfunding campaign (hint: it was a bit awks)
📈 His view from the boardroom table (he sat on EIGHT!!)
📈 Privilege in entrepreneurship
📈 How to successfully pivot
 
For more information on what Farhan is building, take a look at https://medium.com/ltv-capital/ltv-capital-so-why-the-lion-8071d3ec7dfb
 
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Want more?
 
Follow Steph:
🤍 Instagram: https://www.instagram.com/stephmelodia/
🤍 LinkedIn: https://www.linkedin.com/in/stephaniemelodia/
 
🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/videos
 
🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517
 
🎧 Don't forget to subscribe, rate, review, and share with a friend!

Wednesday May 01, 2024

Access special perks on Patreon: https://www.patreon.com/user?u=108229517
 
From 1984 in Cairo to 2024 in London, Stephanie Melodia interviews Charlotte Ayoub of TLC Sport, the inclusive sportswear brand featured in the likes of Cosmopolitan, The Times, Marie Claire, The Independent, The Guardian, and more.
 
In this episode Steph and Charlotte discuss:
 
🧘🏽‍♀️ Building a body positive brand that connects with women’s empowerment
🧘🏽‍♀️ The importance of product development in line with customer needs
🧘🏽‍♀️ Marketing an anti-trend product in a trend-led industry
🧘🏽‍♀️ Retailer partnerships including lessons from fashion buyer c*ck-ups 
🧘🏽‍♀️ No (wo)man is an island - the importance of a good team
🧘🏽‍♀️ Learning that 'perfect' is the enemy of 'good' - thanks to Black Friday catastrophe!
 
Discover more about TLC Sport: https://tlcsport.co.uk/
 
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Want more?
 
Follow Steph:
🤍 Instagram: https://www.instagram.com/stephmelodia/
🤍 LinkedIn: https://www.linkedin.com/in/stephaniemelodia/
 
🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/videos
 
🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517
 
🎧 Don't forget to subscribe, rate, review, and share with a friend!

Wednesday Apr 24, 2024

Access special perks on Patreon: https://www.patreon.com/user?u=108229517
 
Richard Hadler is the 3x exited co-founder of Founders Capital, angel investor in 20 companies (including Spacegoods, Odin, Freja) and author of 'Marketing: The Bottom Line.' 
 
In this episode, Steph and Rich discuss:
 
🚀 Hiring strategies
🚀 Lessons from a D2C cocktail brand
🚀 The role of boards and gaining diverse perspectives 
🚀 Rich's role as an advisor, helping to provide a helicopter view to gain perspective
🚀 Leaning into your entrepreneurial gut instinct
 
Learn more about Founders Capital here: https://www.founders-capital.com/
 
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Want more?
 
Follow Steph:
🤍 Instagram: https://www.instagram.com/stephmelodia/
🤍 LinkedIn: https://www.linkedin.com/in/stephaniemelodia/
 
🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/videos
 
🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517
 
🎧 Don't forget to subscribe, rate, review, and share with a friend!

Wednesday Apr 17, 2024

Access special perks on Patreon: https://www.patreon.com/user?u=108229517
Ziv Reichert is a VC Partner at LocalGlobe, the seed stage venture capital firm behind the likes of Citymapper, Wise and Zoopla.
 
In this episode, Steph and Ziv discuss:
 
💰 Top tips on getting a busy investor's attention
💰 A VC’s perspective on the fundraising environment ("we’re an easy scapegoat")💰 What gets Ziv excited as an investor (top themes and specific breakdown of favourite companies)💰 How Ziv tries to stay ahead of the curve and cultivate a futurist "crystal ball" mindset
💰 The key ingredients for startup success 
💰 Thoughts on AI
 
Learn more about LocalGlobe here: https://www.linkedin.com/company/localglobe/
 
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Want more?
 
Follow Steph:
 
🤍 Instagram: https://www.instagram.com/stephmelodia/
🤍 LinkedIn: https://www.linkedin.com/in/stephaniemelodia/
 
🎬 Watch the episode on YouTube: https://www.youtube.com/@stephmelodia/videos
 
🙏🏼 Support the show on Patreon: https://www.patreon.com/user?u=108229517
 
🎧 Don't forget to subscribe, rate, review, and share with a friend!

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